SubscriptionART was launched in May 2013 and continues to this day, radically challenging art world norms of pricing and distribution. Anyone may (and is encouraged to) join this project, which circumvents common art world obstacles to reaching a broader audience through its innovative structure, while also bringing joyful anticipation to a subscriber’s mailbox.
Twice per month subscribers receive a hand-signed and editioned postcard-sized print with an image on one side and a corresponding, original text on the reverse.
In my 100% commitment to making subscriptionART accessible and affordable, the postal delivery system means subscribers can experience the project from anywhere in the world (eliminating the need to live close to a gallery). In terms of affordability, the progressive pricing structure means less-affluent subscribers can join for $5 per month, with 24 different subscription levels to allow an appropriately affordable level for every income. Additionally, subscriptionART has an alternate pricing structure (for those unwilling to disclose income) and a “gift subscription” option for those who want to participate but do not want to receive postcards, which are instead sent to a different, designated recipient.
In my 100% conceptual commitment to subscriptionART, additional constraints ensure it is desired and supported by a sufficient number of individuals. There are requirements for the minimum monthly number of subscribers and revenue. Therefore, a single wealthy individual cannot, by themselves, support the project. Instead, a sufficient consensus must exist that subscriptionART is worthwhile or it will cease to exist. Learn more and subscribe: subscriptionART.com
Jennifer Lanski (MFA Fine Arts '06) is a Los Angeles area artist who earned her BA from Yale and her MFA from Otis College of Art and Design. She is a recipient of an Ohio Arts Council Individual Excellence Award and several Vermont Studio Center Artist’s Grants. She has exhibited her work nationally and internationally in such venues as Brand Library and Art Center (Glendale, California), Santa Monica Museum of Art, Los Angeles Municipal Art Gallery, South Bend Museum of Art (South Bend, Indiana), Indianapolis Museum of Contemporary Art, Orange County Center for Contemporary Art, and Artower Agora (Athens, Greece), with a solo show at Proxy Gallery (Culver City, California).