The campaign uses art and design to highlight the many facets of Los Angeles that make the city unique, such as beautiful beaches, enchanting deserts, and cultural diversity.
Don't miss out on these awesome and arty LAX selfie opportunities designed by emerging artists and designers! This summer, in partnership with Los Angeles World Airports (LAWA), Otis College unveiled the 100% LA Summer Selfie campaign, featuring original art and design works created by recent Otis College graduates.
“LAX is excited to partner with Otis College of Art and Design for the ‘100percentLA’ campaign, which highlights the creativity and vibrancy of our City as seen through the eyes of young local artists and designers,” said Keith Wilschetz, Deputy Executive Director for Emergency Management and Operations, LAWA. “These exciting works of art, which will be installed throughout our LAX terminals this summer, help create a uniquely LA experience for our guests and a provide an opportunity for them to engage in the campaign and share their own LA stories.”
"We are thrilled to partner with LAX to showcase the work of a few of our recent graduates," said Bruce W. Ferguson, President of Otis College of Art and Design. "Social media has opened art and design to the world and this project promises an opportunity for Angeleños and visitors alike, to celebrate the vibrancy of Los Angeles. This year Otis College turns 100, and there’s no better time to celebrate our LA legacy than in this campaign.”